Pharma’s Cutting Edge

Pharma’s Cutting Edge

Pharmaceutical and biotech science and business

 
 
 
 

Posts tagged marketing

Lilly to Massachusetts legislators: your new code stinks

You might have caught Pharmalot’s piece on the recently passed Mass. legislation that will codify pharmaceutical marketing to healthcare practitioners.  The article describes Lilly CEO John Lechleiter’s response to the measure, which was harsh, essentially threatening to caught off Mass. from future Lilly R&D investments:
Such work is the backbone of research and development in biotechnology and [...]

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